Illustrations attract users' attention to publications, facilitate the perception of textual content, visualize and clearly confirm ideas. A good picture plays the role of clothes, for which even the most valuable content is found.
Most marketers understand the need to illustrate high-quality photo publishing. But few experts know where to find high-quality visual content that can be used legally. This article will fill this knowledge gap.
- 1. Think of illustrations by creating textual content.
- 2. Look for attractive colors, shapes and scenes.
- 3. Encourage the audience
- 4. Use screenshots
- 5. Invest in exclusive photos.
- 6. Use free stock photos and content available under Creative Commons license.
- 7. Illustrate publications with graphs and charts.
- 8. Do not forget about the drawings, animation and video.
- What about borrow
What to take and where to take
Wishing to illustrate the publication, the author faces two main problems. First, it must find a high-quality photo, the meaning of which coincides with the topic of the article. In this case, the image complements the text content and facilitates its perception.
Secondly, the author must find such a photo that can be used without the risk of facing accusations of copyright infringement. The following recommendations will help you solve these problems:
1. Think of illustrations by creating textual content.
An author can spend a lot of time looking through image search results and photobanks in the hope of finding a suitable photo. This happens when the specialist does not know which illustration he wants to use. He enters into the search box a common phrase and drowns in thousands of useless photos.
The situation changes when the author knows what kind of image is suitable as an illustration to his article. In this case, it enters a specific query into the search box. This saves the author's time and allows him to choose one of hundreds of suitable options.
2. Look for attractive colors, shapes and scenes.
Illustrations should attract the attention of the audience. To find attractive photos, put yourself in the shoes of readers. Enter a specific query in the search box Google or photobank. Skip the first few pages. Many people do not want to spend a lot of time searching for photos, so they take pictures from the first pages of the issue.
Now look through the photo in preview mode and open the full-size versions of the images that caught your attention. Most likely, you noticed these pictures because of the unusual plot, the attractiveness of colors or shapes. Use as illustrations photos that immediately caught your eye.
3. Encourage the audience
There is no need to list all effective attention drivers. Nude, photos of celebrities, kittens curled up in a ball and peacefully snuffling babies are among the universal scenes that few people are indifferent. But do not rush to insert photos with strawberries or images of karapuz in each publication. Of course, you will attract the attention of the audience, but you can hardly call it targeted.
If you publish commercial content, use provocative illustrations very carefully. A hint of provocation is enough to attract attention. Remember, illustrations must be used in place. You can not just take a photo of a kitten or a famous actor and insert it into the article. Another thing is if the picture shows an actor with a kitten in his hand, and the article deals with the virality of the content.
4. Use screenshots
Screenshots are the best way to illustrate a review or guide on the use of programs or services. By creating your own shots, you save time searching for suitable illustrations. In addition, self-made pictures confirm that you are an expert in the issue under consideration, or at least deeply studied it.
Use the standard Windows program "Scissors" to create screenshots (present in Windows 7 since the extended home version), LightShot, SnagIt, and other software.
5. Invest in exclusive photos.
Quality photo emphasizes high quality content. So do not miss the opportunity to acquire suitable high quality images. For example, hire a professional to create a photo report about opening a new office, arrange with photographers who will be able to regularly supply you with suitable images.
If you use paid photobanks, choose the least replicated photos. Use the search for pictures to check the popularity of the work you like. Do not chase the typical cheap pictures that look unnatural. Even in photobanks you can find images that emphasize the individuality and exclusivity of the publication.
6. Use free stock photos and content available under Creative Commons license.
Free images from photobanks deserve attention, despite their rastirazirovannost and unnaturalness. They can be used legally, which is important for websites of commercial organizations and reputable blogs.
Photos available under the Creative Commons license are another source of legal and quality content. Using free licenses, image creators define the distribution conditions for their photos. Many photographers are allowed to publish their works without restrictions, subject to the indication of authorship. For example, Wikipedia is the source of a large number of high-quality images distributed under a free license.
7. Illustrate publications with graphs and charts.
This type of images can be used as illustrations for analytical articles, reports, descriptions of research results. Using graphs and charts, you facilitate the perception of the material and form the trust of the audience.
Use the tools described here to create infographics.
8. Do not forget about the drawings, animation and video.
Some authors believe that only photographs, screenshots and graphics can be used as illustrations. They forget that videos, drawings and animations also perfectly illustrate publications.
Remember that to create a commercial video space budgets are not needed. Do not forget about the ability to create short videos using Vine and Instagram. And the animation can be created using various programs, for example, Microsoft GIF Animator.
What about borrow
It is no secret that many bloggers and owners of commercial sites without asking take photos from other bloggers and site owners. They boldly violate the Bern Convention, because they know that such actions do not threaten them. Yet site owners should think about the consequences.
Of course, a photographer from Mexico is unlikely to come to Grodno to get a local blogger to pay for using the Acapulco photo. But justice-seeking Mexican may well complain to Google and other search engines. And then the blogger himself will buy a plane ticket to Acapulco and will ask the photographer to take a fee for the photo, so that his blog will be returned to the index.
Everyone knows that search engines have a negative attitude towards sites that copy someone else's content and do not create added value. Currently, search engines are loyal to borrowing other people's photos. But sooner or later they will tighten their policies, as search engine users need unique content. So think today, where you will look for high-quality photos for publications.